Marka Reviews Data Processing Agreement

This Data Processing Agreement (“DPA”) forms part of the Marka Reviews Terms of Service between:

Marka Modern Retail Private Limited, operator of Marka Reviews, established in India (“Processor”, “Marka Reviews”, “Marka”, “we”, “us”);

and

the Shopify merchant that installs or uses Marka Reviews (“Controller”, “Merchant”, “you”).

Marka Reviews was called ReviewMaster until October 2026. The new name changes nothing in this DPA, and a reference to ReviewMaster in an earlier version of it means Marka Reviews.

This DPA applies automatically where Marka Reviews processes Customer Personal Data on the Merchant’s behalf.

No separate signature is required unless Applicable Law requires otherwise.

1. Definitions

For this DPA:

• Applicable Data Protection Law means privacy and data-protection law applicable to the Processing, including where applicable the EU GDPR, UK GDPR and laws implementing or supplementing them.
• Controller, Processor, Data Subject, Personal Data, Processing, Personal Data Breach, and Supervisory Authority have the meanings given under Applicable Data Protection Law.
• Customer Personal Data means Personal Data processed by Marka Reviews on behalf of the Merchant through Marka Reviews.
• Subprocessor means a third party engaged by Marka Reviews to Process Customer Personal Data on behalf of the Merchant.
• SCCs means the European Commission Standard Contractual Clauses adopted by Commission Implementing Decision (EU) 2021/914, as amended or replaced.
• UK Addendum means the then-current legally recognized UK addendum applicable to the EU SCCs or any successor mechanism.

2. Roles

For Customer Personal Data governed by this DPA:

• the Merchant is the Controller or acts on behalf of the relevant Controller;
• Marka Reviews is the Processor.

The Merchant determines the purposes for which Customer Personal Data is processed through enabled Marka Reviews functionality.

Marka Reviews processes Customer Personal Data only:

• on documented instructions from the Merchant;
• as necessary to provide Marka Reviews;
• as required by Applicable Law.

Installing Marka Reviews, selecting settings, enabling integrations, activating communications, issuing instructions through the dashboard and otherwise using Marka Reviews constitute documented instructions.

If Marka Reviews is required by law to Process Customer Personal Data other than on the Merchant’s instructions, we will inform the Merchant before Processing unless Applicable Law prohibits that notice.

Marka Reviews will immediately inform the Merchant if, in our reasonable opinion, an instruction infringes Applicable Data Protection Law, unless prohibited from doing so.

3. Processing Details

The information required by Article 28(3) GDPR/UK GDPR is described below and in Annex 1.

3.1 Subject matter

Providing Marka Reviews’ product-review, review-request, moderation, display, verification, questions-and-answers, analytics, incentive and enabled review-integration functionality.

3.2 Duration

For the period during which Marka Reviews is installed and used, plus the limited deletion and backup periods described in this DPA.

3.3 Nature and purposes

Processing may include:

• receiving eligible Shopify order information;
• creating review invitations;
• sending initial invitations and follow-up reminders configured by the Merchant;
• associating submitted reviews with eligible purchases;
• determining verified-purchase status;
• storing review information;
• displaying published reviews;
• receiving questions;
• transmitting answers;
• facilitating incentives configured by the Merchant;
• preventing duplicate or abusive submissions;
• calculating review analytics;
• sending Merchant notifications;
• transmitting eligible reviews to integrations enabled by the Merchant;
• providing support;
• performing security and reliability operations.

4. Merchant Obligations

The Merchant represents and warrants that:

1. it has a valid lawful basis for the Processing it instructs;
2. it has provided all privacy notices required by Applicable Data Protection Law;
3. it has obtained consent wherever consent is legally required;
4. it is legally entitled to disclose Customer Personal Data to Marka Reviews;
5. its instructions comply with Applicable Data Protection Law;
6. its use of review invitations, reminders and incentives complies with applicable privacy, consumer-protection and electronic-marketing laws;
7. it will not instruct Marka Reviews to collect or use Personal Data that is unnecessary for Marka Reviews’ functions;
8. it will not intentionally use Marka Reviews to solicit special-category/sensitive Personal Data unless the parties have expressly agreed appropriate safeguards beforehand.

The Merchant remains responsible for the accuracy, quality, legality and lawful acquisition of Customer Personal Data supplied to Marka Reviews.

The legal classification of a review invitation or reminder varies by jurisdiction and content. Marka Reviews does not warrant that such communications are universally transactional or exempt from marketing law.

5. Marka Reviews Processor Obligations

Marka Reviews will:

1. process Customer Personal Data only on documented instructions, except where legally required otherwise;
2. ensure persons authorized to Process Customer Personal Data are subject to confidentiality obligations;
3. maintain appropriate technical and organizational security measures;
4. engage Subprocessors only in accordance with Section 9;
5. reasonably assist the Merchant with Data Subject requests;
6. provide reasonable assistance with the Merchant’s security, breach-notification, data-protection impact assessment and prior-consultation obligations, taking into account the nature of Processing and information available to Marka Reviews;
7. delete or return Customer Personal Data at the end of Processing as described in Section 11;
8. provide information reasonably necessary to demonstrate compliance with applicable Article 28-type obligations;
9. allow audits and inspections subject to the reasonable protections in Section 13.

6. Categories of Data Subjects

Customer Personal Data may relate to:

• customers who purchased products from the Merchant;
• persons invited to submit reviews;
• persons who submit reviews;
• storefront visitors who submit questions;
• storefront visitors interacting with review functionality;
• persons whose information appears in user-generated review content.

7. Categories of Personal Data

Depending on the Merchant’s configuration, Customer Personal Data may include:

Identity/contact

• customer/reviewer name;
• display name;
• email address;
• optional reviewer-supplied or Merchant-supplied location.

Transaction information

• Shopify order identifier;
• order number;
• fulfillment status;
• purchased product information;
• information necessary to verify an eligible purchase.

Review data

• rating;
• title;
• review text;
• submission date;
• verification status;
• incentive status;
• review source;
• Merchant reply.

Media

• customer-submitted photographs or videos;
• associated URLs and metadata.

Where media is uploaded to Shopify Files, Shopify stores the underlying media for the Merchant and Marka Reviews may retain related URLs or metadata.

Questions and answers

• questioner’s name;
• email where provided;
• question;
• Merchant answer;
• product association.

Incentives

• customer email;
• discount-code identifier;
• issuance status;
• expiry information.

Limited technical data

Where required for security, abuse-prevention or operational analytics:

• IP address or limited representation of an IP address;
• browser user-agent;
• timestamp;
• request/event metadata.

Raw shopper IP addresses are not persistently stored. Where used for abuse prevention, an IP address may be transformed into a non-reversible or limited-purpose value, as described in the Marka Reviews Privacy Policy.

8. Special-Category and Sensitive Data

Marka Reviews does not intentionally request or solicit special-category Personal Data, including information concerning:

• health;
• ethnicity or race;
• political opinions;
• religious or philosophical beliefs;
• trade-union membership;
• genetics;
• biometrics used for unique identification;
• sex life;
• sexual orientation.

However, reviews, questions and uploaded media are user-generated content. A Data Subject may voluntarily include sensitive information.

The Merchant must not intentionally solicit unnecessary special-category or sensitive Personal Data through Marka Reviews.

If Marka Reviews becomes aware of such information, we may take reasonable steps to restrict or delete it where appropriate and legally permitted.

9. Subprocessors

The Merchant gives Marka Reviews general written authorization to engage Subprocessors.

The current Subprocessor List is maintained at:

https://reviewmaster-app.azurewebsites.net/subprocessors

That list forms part of this DPA.

Marka Reviews will ensure each Subprocessor that Processes Customer Personal Data is subject to written data-protection obligations that provide a level of protection appropriate to the Processing and materially consistent with Marka Reviews’ applicable obligations under this DPA.

Marka Reviews remains responsible for its Subprocessors to the extent required by Applicable Data Protection Law.

9.1 Changes to Subprocessors

Marka Reviews will provide at least 30 days’ prior notice of a new or replacement Subprocessor that will materially Process Customer Personal Data, unless an urgent change is reasonably required to address a security incident, legal requirement or service continuity issue.

The Merchant may object during the notice period on reasonable, documented data-protection grounds.

The Merchant may not object solely for commercial or competitive reasons.

If:

• the objection is reasonable;
• the parties cannot resolve it;
• Marka Reviews cannot reasonably provide the relevant functionality without the Subprocessor,

the Merchant’s sole remedy in relation to that Subprocessor change is to discontinue the affected functionality or terminate Marka Reviews without penalty for future subscription periods.

10. Data Subject Requests

Taking into account the nature of Processing, Marka Reviews will provide reasonable assistance to enable the Merchant to respond to Data Subject rights requests.

Where Shopify provides an applicable privacy webhook or other approved mechanism, Marka Reviews may use that mechanism to process the request.

If Marka Reviews receives a request directly from a Customer concerning Customer Personal Data Processed on behalf of a Merchant, Marka Reviews will ordinarily:

1. identify the relevant Merchant where reasonably possible;
2. inform the requester that the Merchant controls the relevant Processing;
3. refer or forward the request to the Merchant where appropriate;
4. avoid independently responding substantively except where instructed by the Merchant or required by law.

Nothing prevents Marka Reviews from acting directly where Marka independently acts as controller for a particular category of Personal Data.

11. Return, Export and Deletion

At the end of the Processing relationship, and subject to Applicable Law, Marka Reviews will at the Merchant’s choice delete or return Customer Personal Data.

Because Shopify uninstall may rapidly revoke Marka Reviews’ access to the store, the Merchant should use available export functionality or request an export before uninstalling where the Merchant wishes to retain a copy.

Where an export is reasonably available before termination, providing that export satisfies the “return” option.

Following termination/uninstall:

• credentials permitting access to the Merchant store will be deleted, revoked or rendered unusable;
• Customer Personal Data in Marka Reviews’ active systems will be deleted in accordance with Shopify requirements and Applicable Law;
• originals, copies and reproductions of Shopify Merchant Data will be deleted within the period required by Shopify, and in any event ordinarily substantially earlier through the applicable redaction flow;
• residual copies contained solely in encrypted backups will be placed beyond active use and automatically deleted or overwritten within no more than 35 days after the relevant production deletion.

Marka Reviews may retain information where required by Applicable Law, provided that such retained information remains appropriately protected and is not used for unrelated purposes.

12. Customer Deletion and Anonymization

Marka Reviews will not assume that review text becomes anonymous merely because the reviewer’s name or email address has been removed.

Where a valid deletion/redaction instruction applies:

• direct identifiers will be deleted or anonymized;
• associated requests, incentive information and applicable Customer records will be deleted where required;
• free-text content, media or other fields that independently identify the Customer will also be deleted or irreversibly anonymized where required by Applicable Data Protection Law and the Merchant’s lawful instructions.

A review may be retained only where:

• the Merchant lawfully instructs retention;
• the content has been genuinely and irreversibly anonymized; or
• Applicable Law independently permits or requires retention.

Marka may separately retain an applicable suppression record where Marka acts as controller and retention is necessary to ensure an opted-out address is not contacted again.

13. Audits and Demonstration of Compliance

On reasonable written request, Marka Reviews will make available information reasonably necessary to demonstrate compliance with applicable processor obligations.

Marka Reviews may satisfy audit-information requests initially through:

• security documentation;
• questionnaires;
• applicable policies;
• available certifications;
• independent reports;
• written descriptions of safeguards.

The Merchant may conduct an audit or appoint an independent auditor where reasonably necessary.

Except where a regulator, Personal Data Breach or credible material non-compliance reasonably requires otherwise:

• audits may occur no more than once in any 12-month period;
• at least 30 days’ written notice must be provided;
• audits must occur during normal business hours;
• the audit must not unreasonably interfere with Marka Reviews operations;
• the auditor must not be a direct competitor of Marka Reviews;
• the auditor must sign reasonable confidentiality obligations;
• the audit must not access another Merchant’s data;
• Marka Reviews may restrict access to information that would create material security risk.

The Merchant bears its own audit costs.

Where an audit imposes substantial assistance requirements beyond Marka Reviews’ ordinary compliance obligations, Marka Reviews may charge reasonable documented assistance costs unless the audit establishes Marka Reviews’ material breach of this DPA.

Nothing in this section limits a Supervisory Authority’s lawful powers.

14. Security

Marka Reviews maintains technical and organizational measures designed to provide a level of security appropriate to the risk.

Measures are described in Annex 2 and may be updated where:

• security improves;
• technology changes;
• equivalent or better safeguards are adopted.

Marka Reviews will not materially reduce the overall security of Customer Personal Data during the term without reasonable justification.

15. Personal Data Breach

Marka Reviews will notify the Merchant without undue delay after becoming aware of a Personal Data Breach affecting Customer Personal Data.

We will provide information reasonably available to us, which may include:

• nature of the breach;
• affected categories of Data Subjects;
• affected categories of Personal Data;
• approximate volume where known;
• likely consequences;
• measures taken or proposed;
• contact information for follow-up.

Where all information is not immediately available, Marka Reviews may provide information in phases rather than delaying the initial notice.

The Merchant remains responsible for determining whether it must notify:

• Data Subjects;
• Supervisory Authorities;
• customers;
• other regulators,

except where Marka Reviews independently has such an obligation.

Marka Reviews maintains a separate incident-response obligation to notify Shopify of qualifying actual or suspected compromise of Shopify Merchant Data within Shopify’s required timeframe.

16. International Transfers

Marka is established in India and Marka Reviews may use infrastructure or Subprocessors located outside the country in which Customer Personal Data originated.

Current locations and providers are identified in the Subprocessor List.

Where Customer Personal Data protected by EEA transfer restrictions is transferred to a recipient in a country requiring a Chapter V GDPR safeguard, the parties agree to use the applicable transfer mechanism described below.

17. European Economic Area Transfers

Where:

• the Merchant exports Personal Data protected by the EU GDPR;
• Marka Reviews is the data importer;
• the transfer requires an Article 46 GDPR safeguard,

the European Commission Standard Contractual Clauses adopted by Decision (EU) 2021/914 are incorporated by reference.

For the Merchant-to-Marka Reviews relationship, unless another module is legally more appropriate:

Module Two — Controller to Processor applies.

For Marka Reviews-to-Subprocessor transfers requiring SCCs, the applicable processor-to-processor mechanism, including Module Three, may be used between Marka Reviews and the relevant Subprocessor.

For Module Two between Merchant and Marka Reviews:

• the Merchant is the data exporter;
• Marka Reviews is the data importer;
• Annex 1 of this DPA supplies the processing description to the extent sufficient;
• Annex 2 supplies technical and organizational measures;
• the optional docking clause applies where lawful and useful;
• the parties choose the law and Supervisory Authority selections required by the SCCs based on the data exporter’s circumstances and applicable SCC rules.

Where additional selections, party details or annex fields are legally required, those required details are deemed completed using the parties’ current account/contact information and the processing information contained in this DPA, to the maximum extent legally permitted.

If that deeming mechanism is insufficient under Applicable Law, the parties will reasonably cooperate to execute the necessary SCC completion page or schedule.

The SCCs prevail over this DPA to the extent of conflict.

18. United Kingdom Transfers

Where UK GDPR international-transfer restrictions apply and the transfer requires an appropriate safeguard, the parties incorporate the legally applicable version of the UK International Data Transfer Addendum to the EU Commission Standard Contractual Clauses, or a successor mechanism recognized by the UK Information Commissioner’s Office.

The information in this DPA and its Annexes will populate the Addendum tables to the maximum extent legally permitted.

Mandatory clauses of the applicable UK transfer instrument prevail in the event of conflict.

19. Switzerland and Other Jurisdictions

Where Swiss data-protection law applies to a transfer, the SCCs will be interpreted and adapted to the extent legally required to cover Swiss law, including references to competent Swiss authorities where necessary.

For other countries requiring international-transfer safeguards, the parties will use the mechanism required by Applicable Law.

20. Government Requests

Where legally permitted, Marka Reviews will notify the Merchant if Marka Reviews receives a binding governmental demand specifically seeking Customer Personal Data Processed on the Merchant’s behalf.

Marka Reviews may challenge or narrow a request where we reasonably believe there are lawful grounds to do so.

We will disclose only information reasonably required by the legally binding request.

21. Data Protection Impact Assessments

Taking into account the nature of Processing and information available to Marka Reviews, we will provide reasonable assistance requested by the Merchant in relation to:

• data-protection impact assessments;
• prior consultation with a Supervisory Authority.

Marka Reviews may charge reasonable fees for substantial assistance that is specific to the Merchant and materially exceeds ordinary support, unless the assistance is required because of Marka Reviews’ breach of this DPA.

22. Controller Processing by Marka

This DPA does not govern processing for which Marka independently acts as controller.

Examples may include:

• Merchant business account records;
• security records maintained for Marka’s own systems;
• legal/compliance records;
• platform-wide email suppression records.

Such Processing is governed by the Marka Reviews Privacy Policy and Applicable Data Protection Law.

23. India Data Protection

Marka Reviews complies with applicable Indian privacy, cybersecurity and data-protection requirements.

References to the Digital Personal Data Protection Act, 2023and related rules apply only to the extent and from the dates the relevant provisions are legally in force and applicable to Marka Reviews’ Processing.

Nothing in this DPA represents that provisions not yet commenced have already become legally operative.

24. Liability

Liability between the parties arising under this DPA is subject to the limitations and exclusions in the Marka Reviews Terms of Service, except to the extent Applicable Data Protection Law, the SCCs, UK Addendum or another mandatory transfer instrument prohibits such limitation.

25. Priority

If there is a conflict:

1. mandatory Applicable Data Protection Law applies;
2. applicable SCCs, UK Addendum or other mandatory transfer instrument applies;
3. this DPA applies;
4. the Terms of Service apply.

26. Term and Termination

This DPA begins when Marka Reviews first Processes Customer Personal Data on behalf of the Merchant.

It continues until Marka Reviews no longer Processes Customer Personal Data on the Merchant’s behalf, except provisions that must survive to protect retained Personal Data.

ANNEX 1 — DETAILS OF PROCESSING

A. Parties

Data exporter
The Shopify Merchant using Marka Reviews.
Role: Controller or party acting on behalf of the applicable Controller.
Contact: Merchant contact details held in Shopify/Marka Reviews account records.

Data importer
Marka Modern Retail Private Limited
Operator of Marka Reviews
1st Floor, Plot 558 P, Sector 27, Gurugram (Gurgaon), Haryana 122009, India
Email: tech@houseofmarka.com
Role: Processor.

B. Categories of Data Subjects

• Merchant customers;
• purchasers;
• reviewers;
• product-question submitters;
• storefront visitors interacting with review functionality;
• persons appearing in user-generated content.

C. Categories of Personal Data

• name;
• email address;
• order identifier;
• order number;
• purchased-product information;
• review content;
• rating;
• review title;
• review date;
• verification status;
• incentive status;
• optional reviewer location;
• questions and answers;
• review photos/videos;
• review media URLs;
• limited technical/security identifiers;
• related operational metadata.

D. Sensitive Data

Sensitive or special-category data is not intentionally requested.

Because review content and media are user-generated, a Data Subject may voluntarily submit sensitive information.

The Merchant must avoid intentionally soliciting unnecessary sensitive information.

E. Frequency

Processing occurs on a continuous or event-driven basis while Marka Reviews is installed and enabled.

F. Nature of Processing

• collection;
• receipt;
• organization;
• structuring;
• storage;
• retrieval;
• consultation;
• display;
• transmission;
• publishing;
• syndication;
• restriction;
• anonymization;
• deletion.

G. Purposes

Providing the Marka Reviews services configured by the Merchant.

H. Retention

As stated in Section 11 and the Marka Reviews Privacy Policy.

Residual backup copies are deleted or overwritten within no more than 35 days after applicable production deletion, unless legally required otherwise.

I. Subprocessors

Current Subprocessors and processing locations are maintained at:

https://reviewmaster-app.azurewebsites.net/subprocessors

ANNEX 2 — TECHNICAL AND ORGANIZATIONAL SECURITY MEASURES

Marka Reviews maintains security measures appropriate to the nature, scope and risk of the Processing.

These may include:

1. Transport Security

• HTTPS for external web traffic;
• TLS-protected database and service connections where supported.

2. Credential Protection

• Shopify access credentials are not intentionally exposed to storefront visitors;
• sensitive credentials are encrypted or otherwise protected at rest;
• secrets are maintained outside publicly accessible application code.

3. Logical Tenant Separation

• Merchant records are associated with an individual store;
• application authorization checks restrict Merchant access;
• queries and service operations are scoped to the applicable Merchant.

4. Access Control

• production access limited to authorized personnel;
• access based on job function and operational need;
• confidentiality obligations for authorized personnel.

5. Data Minimization

Marka Reviews seeks to request and retain only Shopify information reasonably necessary for Marka Reviews functionality.

6. Media Controls

Where review media is uploaded to Shopify Files:

• file types may be validated;
• potentially unsafe file formats may be restricted;
• file size and type controls may be applied.

7. Abuse Prevention

Controls may include:

• rate limiting;
• duplicate prevention;
• validation;
• security logging;
• IP-based or cryptographic abuse controls;
• input validation.

8. Backup Security

Backups are protected from ordinary public access.

Following production deletion, residual encrypted backups containing affected Customer Personal Data are automatically deleted or overwritten within no more than 35 days, unless Applicable Law requires otherwise.

9. Incident Response

Marka Reviews maintains procedures to:

• identify;
• investigate;
• contain;
• remediate;
• document;

security incidents and Personal Data Breaches.

10. Software and Infrastructure Maintenance

Marka Reviews uses reasonable processes appropriate to the size and risk of the service for:

• updates;
• dependency maintenance;
• vulnerability remediation;
• environment configuration;
• operational monitoring.